Minochuangmin MINISO launches Marvel products in Indonesia

Household and consumer goods retailer Miniso has launched its new collections incollaboration with entertainment company Marvel in Indonesia.

The Marvel x Miniso collections, which include round pillows, coasters and caps featuring characters like Captain America, Spider-Man, Iron Man and Hulk, are said to be available at their outlets in Senayan City, Central Jakarta; Taman Anggrek Mall, West Jakarta; and Artha Gading Mall, North Jakarta.

Ye Guofu, founder and CEO global of Miniso, said that Marvel was among world’s top franchises that has massive influence. “I believe good products have to cater to a bigger market. That’s the reason why we collaborated with Marvel,” Guofu said in a statement.

Meanwhile, Miniso Indonesia general manager Jason Lee said both brands had formed mutual relationships. “[Hopefully] Marvel can reach female consumers while Miniso can attract more male consumers through this collaboration,” Lee said.

The Marvel x Miniso collections were launched in other countries as well, such as in China, Hong Kong and Singapore.

The retailer has previously teamed up with other brands as part of its marketing strategy, such as We Bare Bears, Pink Panther and Pantone.